HUDI KEIX launches Europe’s first AI Brain for SME decision-making

London, March 25, 2025 – HUDI, a pioneering startup in the Web3 and Data Economy space, and KEIX, an award-winning company recognized for youth excellence in Decision Intelligence, today announce the launch of HUDI KEIX, the joint venture that is set to revolutionize the strategic use of data within European small and medium-sized enterprises (SMEs).

Although companies collect vast amounts of data every day, less than 20% is currently used to make strategic decisions. HUDI KEIX directly addresses this gap with the launch of the first AI BRAIN – an intelligent system that automatically connects all internal and external company data (from CRM, ERP, e-commerce, and marketing platforms) and transforms it into immediate, actionable insights.

“Companies can no longer afford to waste time with outdated reports or overly complex dashboards,” explains Salvo Panarello, CEO of KEIX and Professor of Marketing Analytics at the University of Rome Tor Vergata. “HUDI KEIX is like having an entire team of analysts working 24/7, anticipating opportunities and issues, and suggesting immediate solutions.”

HUDI KEIX also stands out for its innovative data collection model, powered by HUDI’s proprietary technology, which enables SMEs to access information voluntarily provided by users. This first-party data, collected anonymously and securely in compliance with GDPR, allows businesses to gain valuable insights that were previously accessible only to digital giants like Amazon, Google, and Spotify.

The strategic goal of the joint venture is to increase the effective use of data in SMEs from 20% to over 70% within the first year, enabling improvements of up to 30% in productivity, cost reduction, and revenue growth.

By the end of 2025, HUDI KEIX aims to support more than 200 European SMEs, initially focusing on key markets such as** Italy, the United Kingdom, Germany, and France.**

“Large corporations have already made Artificial Intelligence a central asset,” states Francesco M. Ballarani, CEO of HUDI. “With HUDI KEIX, we’re bringing this technological revolution to European SMEs, putting people—the true owners of their data—at the center of this new digital economy.”

HUDI KEIX will be officially unveiled during a dedicated digital event in the coming weeks.